Aura understands that as more and more people live in urban areas, spending time in nature can be a difficult challenge. That’s why Aura decided to create a chocolate bar that will make a real impact on your surroundings by contributing in bringing back nature to your city such as parks, gardens and trees.
Chocolate is one of the most popular sweets/treats. Currently, over half of the customers eat chocolate more than once a week and 20% eat it every day. However, most of the chocolate brands focus primarily on the taste and attractive packaging to draw more customers. Aura is a chocolate bar brand with a mission.
The name of the brand reflects a change caused by Aura’s actions towards creating greener spaces in cities. It’s short, easy to remember and triggering positive feelings.
The logotype uses a modified version of a font called Karbid Display Pro, adding a character to the brand while staying simple and relevant to brand’s identity. The mark symbolises a flower, making it easier for the customer to associate the brand with nature.
Aura’s packaging has a simple, minimalistic design with considered hierarchy, layout and scale of separate design elements such as a logo and flavour.
Every kind and shape of the chocolate packaging has different embossed illustrations, reflecting the shape of the chocolate bar itself.
When it comes to social media and marketing, Aura understands that its targeted customers spend a lot of time on social media and on the internet in general. The brand builds a strong social media presence on several platforms such as Instagram and Facebook. However, this is not the only way of promoting their products.
Aura’s advertising creates visual images of cities filled with greenery thanks to the chocolate. In this way, the brand is making an easy and clear to understand message.