D&AD New Blood
Tesco Ecoclub is a concept of an app saving your receipts and suggesting you more sustainable alternative products. Ecoclub shows how your shopping habits changed over time and what impact you have made by buying more sustainable products.
The brief of the project was created by Tesco for D&AD New Blood design competition. Tesco wanted to "Help the nation discover that 'Every little helps...'" by creating an in-person and digital experience.
The Clubcard app rewards you with special limited offers for purchasing sustainable products and more voucher points. It can also encourage people for a more sustainable diet.
From an idea to a final UI concept