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YEAR

 

2020

TYPE

 

University Project

SOFTWARE

 

Photoshop

Illustrator

Blender

DELIVERABLES

 

Branding

Product Design

Packaging Design

Advertisement

Store Design

3D Renders

Madly is a concept of a truly luxurious sex shop based in the UK. Madly is producing and retailing sex toys for the customers with the highest standards looking for the best possible quality of products and service.

 

Madly is targeting people of all sexualities, genders, no matter their marital status. It is created for people usually interested in other luxury products like fashion, jewellery and cars. The challenge and aim of the project was to create strategy and visual identity that would show sex toy market in an elegant and appropriate way without any unnecessary explicit images. 

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A name of the brand is simple to remember and its dictionary meaning suggests having a good time which could be linked to sexual activities without being explicit about it.

 

The descriptive slogan of the brand, ‘Love Shop’, replaces classic ‘Sex Shop’ phrase making the brand look more elegant, appropriate and focusing on deeper emotions.

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Considering the price the customers would need to spend on Madly’s sex toys, they wouldn’t like to risk purchasing a product that wouldn’t fulfil their high expectations. That’s why Madly offers the Pleasure Test Kit. For a price, a customer would be able to try out different shapes and sizes of a sex toy they are interested in.

For a price, a customer is able to try out different shapes and sizes of a sex toy they are interested in. They wouldn’t need to send it back but considering the price they are willing to spend on a luxurious sex toy, they would be willing to buy the test kit to make sure they’re making a right decision.

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